Social Media Marketing in Tertiary Education

FEATURED SPEAKERS

Senior Director for Social Media Strategy, Alumni Affairs and Development

Cornell University, USA

Andrew Gossen (@agossen on Twitter) is the Senior Director for Social Media Strategy in the Division of Alumni Affairs and Development at Cornell University. He joined Cornell in early 2010 to spearhead the integration of social media and mobile technology into the division’s strategic plan. Previously, Andrew spent eight years at the Alumni Association of Princeton University in a number of diverse roles. He also has served the Council for Advancement and Support of Education (CASE) on the Commission on Alumni Relations, co-chaired the CASE Joint Commission Task Force on Social Media, and chaired the 2011 CASE Social Media & Community conference. Andrew holds a bachelor’s degree from Princeton University and a doctorate in social anthropology from Harvard University.

Speaking On:
Driving alumni advocacy & future social media opportunities

Kenley Gordon

Marketing Manager

Central Institute of Technology

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Kenley Gordon started in higher education as Director of Marketing at Curtin Business School in 1996. He also worked in marketing at Curtin University and UWA and is currently Head of Marketing at Central Institute of Technology, WA’s largest VET provider.

Speaking On:
What to expect when your viral goes viral
Techniques for encouraging advocacy through relevant content

John Williams

Head of Digital and CRM

London Business School, UK

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John is Head of Digital and CRM at London Business School and has over 15 years marketing experience having previously worked on brands such as British Gas, One.Tel and The AA.

He took up a newly created role at London Business School in 2011 to drive forward their CRM and Digital Engagement strategy. John was named Marketer of the Year at the B2B Marketing Awards in 2007 and has had campaigns nominated at the Marketing Week, New Media Age and B2B Marketing Awards.

His hidden skills include fluency in the Welsh language and knowledge of all things useless which was showcased in his victory on an episode of The Weakest Link.

Twitter: @LBS_john

Speaking On:
Creating a targeted social media strategy to drive advocacy

Summer Goodwin

Social Media Manager

Swinburne University of Technology

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Summer Goodwin is a public relations strategist and blogger. She has a passion for digital content including new media, photography and social media. She is the Social Media Manager at Swinburne University of Technology in Melbourne.

Summer has worked in communications for 16 years, including journalism, public relations and marketing. She had her first freelance article published in 1996. She is a former News Ltd journalist, where she worked as a features writer and business reporter.

Summer holds a Bachelor of Arts in Mass Communication (Public Relations and Journalism). She is passionate about the role universities play in transforming people’s lives. She has worked within the higher education sector for the past four years.

Summer can’t spend a day without writing, Instagram or coffee. She is still amazed she can combine these pleasures in her work. You can read her blog at summergoodwin.com or follow @summer_goodwin on twitter.

Speaking On:
Managing organisational change in 140 characters

OVERVIEW
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Boost enrolments & engage students

More than half of all Australians own a smartphone and almost a fifth own a tablet. Social media is critical for reaching the tech- savvy generations.

In a highly competitive sector, effective social media strategies are vital for attracting prospective students and engaging both current students and alumni.

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