Day 1 Agenda
Tuesday 19th February, 2013
Tuesday 19th February, 2013
8:30
Registration, coffee & networking
8:50
Welcome to country
Representative
Metropolitan Local Aboriginal Land Council
9:00
International social media strategy
9:10
Driving alumni advocacy & future social media opportunities
Andrew Gossen
Senior Director for Social Media Strategy, Alumni Affairs and Development
Cornell University, USA
- What are the upcoming opportunities and implications for the tertiary sector
- Understanding your online alumni community
Andrew Gossen
Senior Director for Social Media Strategy, Alumni Affairs and Development
Cornell University, USA
9:50
Strategically advancing your social media presence: The honeymoon is over
Brad Ward
Chief Executive Officer
BlueFuego, USA
- Examine short and long-term solutions to make your social presence stronger and more valuable
- Back to the basics: What’s suffering due to your increased focus on social?
- Content suggestions to ensure that you’re not stuck in the ‘social rut’ witt your efforts!
Brad Ward
Chief Executive Officer
BlueFuego, USA
Build a successful social media campaign
10:30
Examining emerging social networks
Mal Chia
Marketing Manager
NoQ
- Strategies for integrating emerging social networks
Mal Chia
Marketing Manager
NoQ
11:10
Morning tea & networking
11:40
Building integrated social media campaigns for engagement & recruitment
Julia Turner
Director, Marketing and Communications
Edith Cowan University
- The development and challenges in bringing ‘theMEproject’ to life
- Using attraction pieces and remarketing to drive applications – a look at two digital campaigns
Julia Turner
Director, Marketing and Communications
Edith Cowan University
12:20
Engagement Matters
Alex Hughes
Commercial Manager, APAC
Net Natives
- Broadcast versus engage
- Not everyone will engage – reach and attract
- Innovative ideas to drive engagement
Alex Hughes
Commercial Manager, APAC
Net Natives
1:20
Networking lunch
Generate meaningful content to drive engagement
2:20
What to expect when your viral goes viral
Kenley Gordon
Marketing Manager
Central Institute of Technology
- Making a web vid to raise awareness of your brand
- Lessons learnt on viral: What makes a viral go viral
- How to make the most of your trending video
Kenley Gordon
Marketing Manager
Central Institute of Technology
3:00
Content generation & curation
Lisa-Jane McDonald
Project Manager - Web Presence
Monash University
- What is advocacy in social media?
- How do we generate engagement and WOM?
- Feedback and measurement
Lisa-Jane McDonald
Project Manager - Web Presence
Monash University
3:40
Afternoon tea & networking
4:10
Techniques for encouraging advocacy through relevant content
Kenley Gordon
Marketing Manager
Central Institute of Technology
Tony Wilson
Director, Marketing and Communication
Queensland University of Technology
Tamera Bradley
Marketing Manager
The University of New South Wales
Rebecca McSwiney
Online Marketing Manager
University of Southern Queensland
Adrian Harris
Social Media Manager
RMIT University
- How to seek the right content
- Building and maintaining an engaged online community
- The impact of student bloggers
Kenley Gordon
Marketing Manager
Central Institute of Technology
Tony Wilson
Director, Marketing and Communication
Queensland University of Technology
Tamera Bradley
Marketing Manager
The University of New South Wales
Rebecca McSwiney
Online Marketing Manager
University of Southern Queensland
Adrian Harris
Social Media Manager
RMIT University
Integrate mobile technology
4:50
Developing an engaging brand identity & innovative app
Francesca Doyle
Business Development Manager
TAFE SA
Jemima Kemp
Business Development Consultant
TAFE SA
- A case study of the development of the Sleepy Koala iPhone app by TAFE SA International.
- Engaging potential students with a relevant brand identity and innovative iPhone app
- Digital developments ‘post- Koala’
Francesca Doyle
Business Development Manager
TAFE SA
Jemima Kemp
Business Development Consultant
TAFE SA
5:30
Closing remarks from the chair & close of day One
Day 2 Agenda
Wednesday 20th February, 2013
Wednesday 20th February, 2013
8:00
Registration, coffee & networking
9:00
International social media strategy
9:10
Creating a targeted social media strategy to drive advocacy
John Williams
Head of Digital and CRM
London Business School, UK
- Developing a targeted content strategy
- Utilising video to drive thought leadership and brand presence
- How to measure and track advocacy behaviours
John Williams
Head of Digital and CRM
London Business School, UK
Integrate mobile technology
9:50
Using mobile technologies to reach your audience: your Audience, in your pocket
Adrian Harris
Social Media Manager
RMIT University
- Why mobile? Who is using it?
- How to create content with mobile in mind
- A mobile application or a mobile website?
- Responsive Web Development
Adrian Harris
Social Media Manager
RMIT University
10:30
Open day mobile technologies
Andrew Maloney
Managing Director
Student Services Australia
- Benchmarking Open Day technologies used in 2012
- Insights from the National Open Day Survey
- Students and technology adoption: Results of the 2013 National Student Survey
Andrew Maloney
Managing Director
Student Services Australia
11:10
Morning tea & networking
Apply lessons from government case studies
11:40
Identifying social media risks & mitigation strategies
Patricia Duffy
National Marketing Manager
Australian Defence Force
- Using low-risk social media channels to interact with prospective candidates for the Navy, Army and Air Force
- Examining social media campaigns which demonstrate the future for Defence Force Recruiting
Patricia Duffy
National Marketing Manager
Australian Defence Force
12:20
The City of Sydney’s social media strategy
Kate Deacon
Manager Marketing and Creative Services
City Of Sydney
- Developing online communities around particular areas of interest to engender behaviour change
- By-passing traditional media filters by delivering stories directly to readers
- “Liberating” the literal content goldmine that exists within the City
- Allowing target audiences to engage more directly through online marketing
Kate Deacon
Manager Marketing and Creative Services
City Of Sydney
1:20
Networking lunch
Measure business value & identify legal responsibilities
2:20
Measuring social media to stay on target: ‘Use the force, Luke’
Nick Leigh
Associate Director, Digital Media Unit
Curtin University, WA
- Implementing a social media management system to structure social media activity
- Measuring performance to strategise and optimise
Nick Leigh
Associate Director, Digital Media Unit
Curtin University, WA
3:00
Managing legal responsibilities
- What are the responsibilities of your social media profiles?
- Navigating legalities
3:40
Afternoon tea & networking
4:10
Managing feedback & brand advocacy
Alicia O’Grady
Executive Director, Marketing and Communications
University of Tasmania
- Coffee and conversion through social media
Alicia O’Grady
Executive Director, Marketing and Communications
University of Tasmania
Effective resource management
4:50
Managing organisational change in 140 characters
Summer Goodwin
Social Media Manager
Swinburne University of Technology
- Protecting your brand during times of change
- Applying a crisis communications framework to managing viral activity
- Building internal teams to ensure effective customer support
Summer Goodwin
Social Media Manager
Swinburne University of Technology
5:30
Closing remarks from the chair & close of conference
Sponsored By:
Endorsers:
Media Partners:
