Andrew Gossen (@agossen on Twitter) is the Senior Director for Social Media Strategy in the Division of Alumni Affairs and Development at Cornell University. He joined Cornell in early 2010 to spearhead the integration of social media and mobile technology into the division’s strategic plan. Previously, Andrew spent eight years at the Alumni Association of Princeton University in a number of diverse roles. He also has served the Council for Advancement and Support of Education (CASE) on the Commission on Alumni Relations, co-chaired the CASE Joint Commission Task Force on Social Media, and chaired the 2011 CASE Social Media & Community conference. Andrew holds a bachelor’s degree from Princeton University and a doctorate in social anthropology from Harvard University.

John is Head of Digital and CRM at London Business School and has over 15 years marketing experience having previously worked on brands such as British Gas, One.Tel and The AA.

He took up a newly created role at London Business School in 2011 to drive forward their CRM and Digital Engagement strategy. John was named Marketer of the Year at the B2B Marketing Awards in 2007 and has had campaigns nominated at the Marketing Week, New Media Age and B2B Marketing Awards.

His hidden skills include fluency in the Welsh language and knowledge of all things useless which was showcased in his victory on an episode of The Weakest Link.

Twitter: @LBS_john

Pat Duffy is one of the most highly respected marketers in Australia, with a long career in information technology, telecommunications and financial services. She has been head of marketing for Optus, Telstra, St George Bank and MLC (the wealth management division of the National Australia Bank).

She has been head of marketing for Defence Force Recruiting since November 2007 with responsibility for all aspects of marketing for Navy, Army and Air Force.

Originally from the United States, Pat has lived in Australia all her adult life. Pat is a member of: the Australian Marketing Institute; the President’s Council of the Children’s Hospital Westmead; the Australian Institute of Company Directors; the Selby & Friends Advisory Board; the Superbrands Council; and a former director of eTick Limited, a publicly listed company; the Australian Direct Marketing Association; and the International Advertisers Association.

One of South Australia’s most respected digital marketers, Mal began his career in the mid-90s in music and media, dropping out of uni to become a DJ and journalist. Discovering a passion for the web around the same time, he eventually went back to finish his degree, picking up a Masters along the way and teaching himself everything he could about digital. Since then has gone on to hold a number of high profile roles on both client and agency-side, most notably at the University of Adelaide where he was head of digital and social media. He has recently joined mobile commerce startup NoQ where leads the marketing function including customer acquisition and vendor retention. In his spare time, he blogs and podcasts regularly on the changing face of marketing and media.

As Marketing Manager at the University of New South Wales, Tamera is responsible for the University’s social media, brand management and corporate marketing campaigns.

Before joining UNSW, Tamera was National Marketing Manager for the ICAA where she was responsible for delivering marketing-led student recruitment and conversion campaigns, through a range of channels including web, social, DM/EDM, events and video.

Tamera has worked in Hong Kong and the United Kingdom, holding senior marketing roles at The Guardian newspaper where she worked across their print and online product offering.

Rebecca McSwiney is the current Online Marketing Manager at the University of Southern Queensland (USQ), where she is responsible for the digital strategy for the University. The projects that she manages aim to improve the engagement of prospective students which include mobile, videos, email, chat, blogs, FAQs and social media. She has launched the first Australian University Pinterest site and is responsible for the fourth fastest growing Australian University Facebook page.

Jemima Kemp is a Business Development Consultant for TAFESA Adelaide South Institute and previously within Marketing at TAFE SA International where she worked on digital strategy and content development including the Sleepy Koala I phone app. Jemima has experience across government, education and telecommunications.

Moving from the world of telecommunications marketing at Telstra, Julia made the transition to the education sector, joining the relatively new Edith Cowan University, in the mid-1990’s. Since then, Julia has held a number of roles in marketing and communications at ECU. In 2006 she moved into the Corporate Marketing Manager role and in 2011 became Director, Marketing and Communications. Her current portfolio includes Corporate Marketing, Online Marketing, Corporate Communications, Student Recruitment, Corporate Events and the Web Business Team. Julia is known for her ‘show me the stats’ attitude to marketing, believing research , analysis and knowing your market are the key drivers to successful strategy and planning.

Ben Osborne is Digital Content Coordinator for the University of Adelaide’s Marketing and Strategic Communication office, including managing the University’s Facebook and Twitter communities. He has more than 17 years’ experience in the media industry, primarily across the education and defence sectors.

Brad J. Ward is the CEO at BlueFuego, Inc., an international higher education consulting firm. He has given keynotes and presentations at nearly 75 conferences such as SXSW, AMA, EduComm, Marketing Higher Ed Symposium, NACAC, Stamats and eduWeb. Ward has also delivered workshops around the globe, including Dubai, Singapore, Canada, Malaysia and Australia. His work has been featured in magazines and websites such as The Chronicle of Higher Education, Inside Higher Ed, Wired, CNET, New York Times and more. Ward holds an MBA with a concentration in Leadership from Butler University.

Prior to founding BlueFuego, Ward worked at Butler University as an electronic communication coordinator, and at University of Illinois – Springfield as a Marketing and Recruitment Specialist.